Guide: What Good Sales Readiness Looks Like

It’s no secret that today is the toughest selling environment, where competition is fierce, customer knowledge and expectations are higher than ever, and success demands a new level of readiness and support. It’s more important than ever for companies to equip their sellers to win deals and drive revenue, and with that comes ensuring sales readiness.

To prepare for this environment, businesses need to equip their sellers with tailored programs, effective tools, and resources to successfully guide customers along the entire buyer’s journey and effectively craft meaningful engagements that resonate with your audience.

Central to achieving sales readiness is the formation of a dedicated Sales Enablement team. In this eBook, we cover the 5 elements a Sales Enablement Team will need in order to achieve sales readiness:

  • A dream team
  • A charter
  • Key relationships
  • Revenue software
  • Onboarding and training

Download the What Good Looks Like Sales Readiness eBook to discover more on how to equip your sellers to predictably win deals and drive revenue.

Related Resources

Episode 92: Winning Leadership Buy-In for Enablement Success
Enablement Strategy
Episode 92: Winning Leadership Buy-In for Enablement Success
Anna Borbotko, sales enablement lead for B2B at TomTom, shares how she aligns stakeholders and gains buy-in to drive transformation.
Episode 91: Helping Reps Effectively Navigate an Acquisition
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Episode 91: Helping Reps Effectively Navigate an Acquisition
Lizzy Goldstein, sales enablement manager, shares how she builds an enablement strategy, empowering reps successfully through an acquisition.
Webinar: Top Ways to Reinforce Consistent Performance
Enablement Strategy
Webinar: Top Ways to Reinforce Consistent Performance
Watch our on-demand webinar with Forrester to learn how to effectively measure and reinforce consistent performance within your organization to drive success.