State of Sales Enablement 2021

In the seventh annual report, Sales Enablement PRO surveyed nearly 400 enablement, sales, and marketing professionals to reveal the best practices of high-performing businesses.

In this report, you will learn:

  • How having highly engaged employees correlates with a 30-percentage-point improvement in quota attainment
  • Why reporting to a revenue leader is correlated with a 6-percentage-point improvement in customer retention compared to those that report to an HR leader
  • Why those that are above average in communicating sales enablement’s value are 2.3 times as likely to exceed expectations in collaborating with executives

Get the latest insights into sales enablement — download your copy now.

Related Resources

Episode 92: Winning Leadership Buy-In for Enablement Success
Enablement Strategy
Episode 92: Winning Leadership Buy-In for Enablement Success
Anna Borbotko, sales enablement lead for B2B at TomTom, shares how she aligns stakeholders and gains buy-in to drive transformation.
Episode 91: Helping Reps Effectively Navigate an Acquisition
Enablement Strategy
Episode 91: Helping Reps Effectively Navigate an Acquisition
Lizzy Goldstein, sales enablement manager, shares how she builds an enablement strategy, empowering reps successfully through an acquisition.
Webinar: Top Ways to Reinforce Consistent Performance
Enablement Strategy
Webinar: Top Ways to Reinforce Consistent Performance
Watch our on-demand webinar with Forrester to learn how to effectively measure and reinforce consistent performance within your organization to drive success.