Why You Need a Sales Enablement Platform

To properly support sales reps, your marketing, enablement, and sales teams need to be coordinated from idea to execution. That is a difficult task with everyone working in separate systems, using unconnected workflows, and puzzling data together to make decisions.

This whitepaper will help you overcome this difficult task by covering:

  • How to shift the way your sellers sell to adapt to buyers’ behaviors
  • Why there is a shift of focus for revenue leaders to sales effectiveness
  • Top ways to align your GTM teams
  • How to train your sales team more effectively

Find out how sales and enablement teams can help unify their strategy across teams to increase sales effectiveness and improve sales performance.

Related Resources

Episode 92: Winning Leadership Buy-In for Enablement Success
Enablement Strategy
Episode 92: Winning Leadership Buy-In for Enablement Success
Anna Borbotko, sales enablement lead for B2B at TomTom, shares how she aligns stakeholders and gains buy-in to drive transformation.
Episode 91: Helping Reps Effectively Navigate an Acquisition
Enablement Strategy
Episode 91: Helping Reps Effectively Navigate an Acquisition
Lizzy Goldstein, sales enablement manager, shares how she builds an enablement strategy, empowering reps successfully through an acquisition.
Webinar: Top Ways to Reinforce Consistent Performance
Enablement Strategy
Webinar: Top Ways to Reinforce Consistent Performance
Watch our on-demand webinar with Forrester to learn how to effectively measure and reinforce consistent performance within your organization to drive success.