Webinar: Fire Up Your Sales ROI by Thawing the Frozen Middle

Sales leaders are constantly focused on attaining revenue goals. Sales rep effectiveness is a huge factor in this pursuit. While sales leaders strive to optimize pipeline generation, average deal size, average sales cycle, and quota attainment, the majority of their teams fall short or barely meet their goals.

Solving this lack of effectiveness requires sales leaders to thaw the frozen middle — that is, turn their B performers into A performers.

In this on-demand webinar, SiriusDecisions and Highspot discuss:

  • What are the key reasons sales teams fail to meet revenue goals
  • What is a high performer and how do they behave differently
  • How to drive scalable and lasting change to achieve quota attainment for the masses
  • What role technology plays in converting core performers into high performers

Learn why improving sales effectiveness should be a top priority for all sales leaders who want to meet their revenue goals.

Presenters:

heather cole, service director of sales enablement strategies, siriusdecisions

Heather Cole
SiriusDecisions
Service Director, Sales Enablement Strategies

jake braly highspot

Jake Braly
Highspot
VP of Marketing

Related Resources

Episode 92: Winning Leadership Buy-In for Enablement Success
Enablement Strategy
Episode 92: Winning Leadership Buy-In for Enablement Success
Anna Borbotko, sales enablement lead for B2B at TomTom, shares how she aligns stakeholders and gains buy-in to drive transformation.
Episode 91: Helping Reps Effectively Navigate an Acquisition
Enablement Strategy
Episode 91: Helping Reps Effectively Navigate an Acquisition
Lizzy Goldstein, sales enablement manager, shares how she builds an enablement strategy, empowering reps successfully through an acquisition.
Webinar: Top Ways to Reinforce Consistent Performance
Enablement Strategy
Webinar: Top Ways to Reinforce Consistent Performance
Watch our on-demand webinar with Forrester to learn how to effectively measure and reinforce consistent performance within your organization to drive success.