Enablement is becoming essential to B2B marketing leaders as they increasingly focus on consistent execution across customer-facing teams to improve pipeline generation and sales productivity. 56% of CMOs are considering improving sales enablement a critical challenge that must be solved in the next 6 months.
This guide will cover:
- Top 6 marketing trends and challenges for this year
- How to define, execute, and measure your marketing programmes to increase sales adoption.
- Top ways to build more pipeline by driving consistent sales execution
- How to align sales, marketing, and enablement teams
Get your copy of this guide today to learn why marketing must be a predictable pipeline creation machine for businesses to grow efficiently.
