Top 25 Best Sales Training Programmes to Boost Team Performance in 2024

Salesperson smiling during training

Table of Contents

    Key Takeaways

    • Organisations that institute a sales training programme see a 19% improvement in sales performance
    • Continuous and customised training programmes reduce employee churn and create a competitive advantage
    • Investment in sales training yields significant ROI, with an average of 353%

    What do you immediately turn to when sales isn’t quite hitting the mark?

    Do you analyse your sales process? Or maybe sales activities aren’t aligned. It turns out, it might just be how you approach sales training.

    According to McKinsey, top-performing sales organisations “identify the sales skills that matter and tailor their training accordingly.” Businesses that institute a successful sales training program see a 19% improvement in sales performance.

    An effective sales training programme will package all the most important information reps need in their day-to-day, such as industry, products, steps of the sales process, best-practice sales techniques, technology, and more. Ultimately, it needs to give sellers the tools to develop their skills and delight customers at every touchpoint.

    So how do you select a sales training programme that increases performance? Stay with us! In this blog, we break down the top 25 sales training programmes that will boost your win rates and bottom line.

    What Is a Sales Training Programme?

    A sales training programme is a virtual or live course or workshop that evaluates a sales rep’s soft and hard skills, provides coaching to enhance their abilities, and certifies their new competencies with a credential. The goal is to improve overall sales performance.

    A sales training programme should cover a wide range of topics to ensure sales reps are ready to sell and become even better at what they do, such as:

    • Product knowledge
    • Sales processes
    • Sales methodology and techniques
    • Metrics and quotas
    • Messaging and positioning
    • Role-playing scenarios
    • Technology and tools
    • Cross-team collaboration

    Benefits of Sales Training Programmes

    Many businesses only invest in sales training programmes to onboard new hires and get them to hit the ground running quickly. However, don’t underestimate the benefits even a few hours or weeks of continuous learning can offer. Here’s why sales training programmes are essential for sales reps and your business:

    Enhance sales performance

    Sales training programmes help your team navigate market and prospect challenges so that they excel in their roles. They equip new sales reps with the confidence and skills needed to succeed while providing veteran reps opportunities to sharpen their capabilities, especially with constantly evolving customer demands and tech innovation.

    The more your team’s sales performance improves, the better you can shorten sales cycles and drive revenue growth. Companies that train their sales reps are 57% more effective at sales than their competitors.

    Gain competitive edge

    Training programmes incorporating industry trends, modern sales strategies, and the latest technology, including artificial intelligence (AI), keep your team up to speed and able to stand out in a competitive market. Top sales reps spend nearly 20% of their time on training and upskilling. This emphasises the impact of continuous learning, no matter how seasoned the sales rep is.

    Foster growth and retention

    Investing in training shows you’re commitment to your sales reps’ success and personal development. Supporting their education is a proven way to keep them on your team. When they see you’re invested in their development, they feel more positive about the company.

    The Ultimate Guide to Sales Training

    How to Choose the Best Sales Training Programme

    If you’re going to train your sales reps, you want to do it right, especially given the time and cost. Ask yourself and your team to pinpoint your most significant problems, desired improvements, and goals. Do you need to enhance conversation skills for discovery sales calls, mid-funnel follow-ups, product demos, negotiating skills, or relationship building?

    Consider the following factors as you evaluate programmes:

    • Focus: Identify the specific needs, gaps, and goals you want the training to address, such as product knowledge, sales techniques, or objection handling.
    • Intended audience: Choose a programme tailored to the skills of your sales reps, whether they are new hires or experienced professionals looking to sharpen their skills.
    • Format and accessibility: Consider options that include in-person workshops, virtual sessions, or a blended approach. You want the format accessible and convenient for your team’s schedules.
    • Length: Evaluate the program’s duration to ensure it fits your team’s schedule. Some programmes may offer short virtual self-guided instruction, while others host instructor-led classroom courses, and others provide ongoing training.
    • Cost: Compare the program’s price with its value proposition. Assess whether the investment will deliver a return in terms of improved sales performance and team capabilities.
    • Certifications: Certifications can enhance your team’s credentials and support their career growth, adding long-term value to their professional development.
    • Provider expertise: Look for reputable providers with a proven track record of success and positive reviews from past participants.

    25 Industry-Leading Sales Training Programmes

    Below are 25 sales training programmes recognised for their quality, innovative approaches, and measurable results. Some courses are customisable, while others allow you to jump right in online and get started. Many programmes also include tech solutions to support your sales reps’ performance.

    1. ASLAN Training and Development

    ASLAN offers customised training options, from workshops to comprehensive programmes tailored for inside sales, field sales, leadership, and call centre teams. The focus is on developing a customer-centric sales mindset.

    • Focus: Sales methodologies, customer-centric selling, prospecting, relationship building
    • Format: Online courses, on-site, or blended
    • Audience: Salespeople, sales managers, contact center staff
    • Length: 30 – 60 days
    • Cost: $200-$2,500 per participant

    Here are a few courses that ASLAN offers:

    • Other-Centered® Selling for Contact Centers: How to upsell and improve customer loyalty in the contact center.
    • Other-Centered® Selling for Business Development (Field and Inside Sales): How to navigate emotional resistance to sales pitches and earn trust.
    • QuadCoaching™: A brief workshop to help managers refine their coaching technique.

    2. The Brooks Group: IMPACT Sales Training

    With decades of experience in sales training, Brooks Group provides interactive programmes that follow the IMPACT Selling® model. These programmes are tailored to your company’s structure, KPIs, and management process, among others. They include e-learning courses and workshops to refine specific skills.

    • Focus: B2B selling, negotiations, coaching, consulting, sales process improvement
    • Format: Online, on-site, or both
    • Audience: Salespeople, sales managers, customer service
    • Length: Varies by course
    • Cost: Contact provider for pricing

    Here are some unique training programmes offered by Brooks Group:

    • Conversations with Confidence: Customisable in-person or virtual training that helps sales reps build long-term trust with customers by confidently navigating challenging conversations.
    • IMPACT Selling®: How to seamlessly move through a consultative selling process, from prospecting to relationship building.
    • Coaching to IMPACT: Designed for sales leaders to improve the quality of their sales coaching.

    3. Challenger

    Challenger offers self-paced and instructor-led sales training and development supported by ongoing research and the book The Challenger Sale. They are dedicated to challenging conventional sales thinking. Programmes will teach sales reps the behaviours they need to take control of sales and guide buyers to a decision. By following the Challenger sales methodology, sales reps will learn how to get customers to think about their business differently.

    • Focus: Sales methodologies, differentiation
    • Format: Online eLearning, instructor-led on-site
    • Audience: Salespeople, business development, sales leaders, customer service, sales engineers
    • Length: Varies
    • Cost: Contact provider for pricing

    Here’s a small sampling of their courses:

    • Activating Customer Mobilizers®: How to recognise, communicate with, and win over key stakeholders.
    • Challenger™ Negotiations: How to negotiate using the Challenger™ Selling model.

    4 Corporate Visions

    Corporate Visions provides science-backed training programmes for growth teams. The programmes are developed with leading academic experts and leverage neuroscience and behavioural economics research. The courses cover sales, marketing, customer service, and coaching.

    • Focus: Adding value to every conversation, messaging, sales conversation, and negotiation skills
    • Format: Online, on-site, or both
    • Audience: Marketing, sales, sales enablement, customer success
    • Length: Varies
    • Cost: Contact provider for pricing

    Here’s a high-level breakdown of some of their available sales programmes:

    • Capture Value™ Skills for High-Velocity Sellers: A “counterintuitive” way to negotiate with buyers and close deals.
    • Elevate Value™: How to generate a sense of urgency from C-suite level decision-makers to make a purchase.
    • Expand Value™: How to protect and strengthen your customer relationships and opportunities for growth with existing customers.

    5. Dale Carnegie

    Dale Carnegie offers professional development in 35 languages and 80 countries. Their sales training programme includes principles from the book “How to Win Friends and Influence People” and focuses on creating positive change and growth to improve overall performance.

    • Focus: Leadership, presentation skills development, people skills, sales, customer service
    • Format: Online learning, in-person, or both
    • Audience: Business professionals, salespeople, sales managers, government
    • Length: Varies by course
    • Cost: $0 – $5,000

    A few sales courses include:

    • Dale Carnegie Sales Training – Winning with Relationship Selling: Learn how to build relationships built on l trust from established credibility and a mutual understanding of value.
    • How to Prospect and Build New Customers: Key skills to land new appointments with decision-makers.
    • Sales Leadership Excellence: Learners will cover skills such as finding the right salespeople for your team, coaching for peak performance, and running powerful sales meetings.

    6. Harris Consulting Group

    The Harris Consulting Group provides real-world sales training, leadership, and operational experience to companies that want to increase their revenue with measurable results.

    • Focus: Qualification, sales process, negotiation, leadership
    • Format: Online, on-site, or both
    • Audience: Salespeople, AEs, sales managers, customer success
    • Length: 1 day – 4 weeks
    • Cost: Contact provider for pricing

    Here are some training programmes offered by Harris:

    • N.E.A.T. Selling™: This four-week programme covers prospecting, qualification, discovery, and negotiation customised to your buyer’s journey.
    • Sales Management and Leadership: Tailored to the specific needs and career stages of first and second-level managers, specifically for AE Managers, SDR Managers, Sales Ops, and Sales Enablement. This training helps leaders understand their role, manage up, differentiate between coaching and training, and much more.

    7. Highspot

    Highspot is a versatile sales enablement platform that lets you create interactive training courses on proposals, negotiation, and pipeline-building topics. It supports virtual instructor-led and self-paced courses from industry experts like RAIN Group, ValueSelling Associates, Challenger, and Sandler Training to create custom learning pathways for onboarding new sellers, upskilling existing team members, and improving manager-led coaching.

    You can also plug your sales content into the programmes to guide your sales reps in using it and add real-world exercises to help your team practise what they learnt. Once you share your programme with your sales reps, you can sit back, analyse their progress, and highlight areas that need improvement.

    • Focus: Sales enablement, content management
    • Format: Online
    • Audience: Sales reps, sales managers
    • Length: Varies
    • Cost: Contact provider for pricing

    Visit Highspot Marketplace to explore complimentary packages from leading sales training companies.

    8. Holden Advisors

    Holden Advisors provides specialised training workshops in pricing and sales performance development. They help organisations understand value and how to price and pitch it.

    • Focus: Value conversations, pricing, growth, and negotiation
    • Format: Online, in-person
    • Audience: Salespeople, sales managers
    • Length: Varies
    • Cost: Contact provider for pricing

    Workshops from Holden Advisors include:

    • Backbone – Value Discovery and Qualify: Sales reps will learn to use value conversations to create more profitable upsell and cross-sell opportunities.
    • Sales Kickoff: Training sessions for your sales kickoff expose sellers to new ways of thinking about customers and opportunities.
    • Negotiating with Backbone: Teaches sales reps to identify buyer behaviours and determine what they value so that the sales reps can provide targeted choices and pricing.

    9. Ignite Selling

    Ignite Selling uses interactive learning maps and sales simulations to create engaging training programmes that identify and improve team weaknesses and accelerate the pipeline.

    • Focus: Strategy, process, value, conversations, coaching, skill application
    • Format: Virtual, in-person classroom
    • Audience: Salespeople, sales managers
    • Length: One day – custom
    • Cost: Contact provider for pricing

    A few Ignite courses include:

    • Ignite your Sales Process: Customised simulation to help your sales representatives and managers define sales stages, each centred around critical milestones.
    • Ignite your Sales Strategy: This simulation uses real scenarios from your organisation to encourage your sales team to leverage critical thinking and develop the necessary on-the-job behaviours and skills to win high-value, complex deals.
    • Ignite your Sales Coaching: This programme elevates sales managers with best practices for providing feedback, coaching through the pipeline, and coaching on sales strategies.

    10. Integrity Selling

    Integrity Selling focuses on developing sales reps with integrity. They teach them to be trusted consultants to buyers by actively listening, solving their business problems, and sharing knowledge — not just selling products.

    • Focus: Skillset, mindset, process
    • Format: Face-to-face, virtual, self-guided, hybrid
    • Audience: Salespeople, sales managers
    • Length: Customised
    • Cost: Contact provider for pricing

    Integrity Selling customises programmes to meet industry, issue, and impact needs.

    11. Janek Performance Group

    Janek Performance Group provides a range of award-winning sales training and development programmes to improve sales performance through lasting behavioural change.

    • Focus: Sales performance improvement, sales methodologies, behavioural change
    • Format: Virtual, on-site, train-the-trainer, public workshops
    • Audience: Salespeople, sales leaders, business development, customer service representatives, sales engineers
    • Length: Typically ranges from 1 to 3 days
    • Cost: Pricing varies based on the specific programme and customisation needs. Contact the provider for detailed pricing.

    Here’s what some of their courses look like:

    • Critical Selling® Skills: Develops foundational sales techniques to drive performance improvement and increase sales success.
    • Critical TeleSelling® Skills: Enhances phone-based selling skills to engage modern customers and build trust.
    • Critical Account Planning™ Skills: Focuses on account management to maximise account potential
    • Critical Sales Coaching™ Skills: Equips sales managers with tools and methods to coach their teams.
    • Selling Virtually™: Provides strategies for selling in a virtual environment, adapting to changing market conditions, and is customisable to fit specific industry needs.

    12. Korn Ferry

    Korn Ferry provides sales training and development programmes to enhance sales performance through repeatable selling behaviours. Their programnes cater to various sales roles and provide techniques for managing sales opportunities, creating impactful interactions, growing accounts, winning complex deals, and more.

    Their methodologies are powered by innovative technology and the Miller Heiman Group; some offer certification upon completion.

    • Focus: Sales performance improvement, strategic selling, customer engagement, sales leadership
    • Format: Online, instructor-led
    • Audience: Salespeople, sales leaders, customer service teams, business development professionals
    • Length: Typically ranges from 1 to 3 days
    • Cost: $100 – $20,000

    Here’s a small sampling of their courses:

    • Professional Selling Skills®: Equips sales professionals with fundamental skills to uncover and satisfy customer needs.
    • Strategic Selling® with Perspective: Helps sales reps manage complex sales processes involving multiple decision-makers.
    • Large Account Management Process®: Provides a roadmap for managing and growing strategic accounts.
    • Executive Impact: Tailors presentation approaches to capture approval from top-level decision-makers.

    13. RAIN Group

    RAIN Group is an award-winning company that offers dozens of different programmes and will mix and match its 70 modules to build a curriculum to fit your needs. Their sales training and development programmes are designed to help sales professionals master skills and improve performance at every sales cycle stage.

    • Focus: Consultative selling, virtual selling, sales management, strategic account management
    • Format: Virtual, on-site, hybrid, self-study
    • Audience: Sales professionals, sales managers
    • Length: Typically ranges from 1 to 2 days, with some extended programmes lasting up to 6 months
    • Cost: Pricing varies based on the programme and customisation. Contact the provider for detailed pricing.

    Here are just a few of RAIN Group’s options:

    • Strategic Account Management: Tactics to help you manage and grow your accounts.
    • RAIN Sales Negotiation: Rules for success and tips for navigating high-stakes negotiations with buyers.
    • Virtual Selling: How to communicate and build relationships with buyers online and technology that will elevate your sales pitch.

    14. Richardson Sales Performance

    Richardson Sales Performance provides various training courses tailored to different job descriptions. These courses are woven seamlessly into the Connected Selling Curriculum, which has four distinct stages: creating your pipeline, winning opportunities, growing your accounts, and managing sales. This makes it easier to select a course that will help your sales reps meet their KPIs. With Richardson, you get adaptable content, short-burst video assets, and visible progress.

    • Focus: Consultative selling, solution selling, virtual selling, sales management, account management
    • Format: Virtual instructor-led, in-person, blended learning, digital learning
    • Audience: Sales professionals, sales managers, business development teams, sales leaders
    • Length: Typically ranges from 1 to 2 days for workshops, with some programmes extending to 2.5 days or multiple shorter virtual sessions
    • Cost: Pricing varies based on the programme and customisation. Contact the provider for detailed pricing.

    Here are just a few courses that Richardson Sales Performance offers:

    • Sprint Prospecting™: An agile approach for targeting, messaging, and building relationships with new prospects
    • Consultative Inside Sales Training Programme: How to build rapport and engage with prospects naturally
    • Storytelling Training Program: The value of storytelling in your sales pitch and advice on how to do it well

    15. SaaSy Sales Leadership

    SaaSy Sales Leadership provides specialised sales management training programs for high-growth SaaS companies. Their programs leverage industry veterans’ expertise and integrate emotional intelligence assessments to foster significant behavioral changes in sales professionals.

    • Focus: SaaS sales management, emotional intelligence, sales productivity, leadership development
    • Format: Online, live-virtual, and in-person
    • Audience: Sales leadership, customer success managers, sales engineers, partner managers
    • Length: Varies by program, typically ranging from several weeks for boot camps to ongoing development courses
    • Cost: Initial investment starts at $10,000

    Here’s a small sampling of their courses:

    • VP of Sales: Capstone programme designed for experienced sales leaders, focusing on strategic leadership and advanced management skills.
    • Frontline AE Management: Tailored for new AE managers, covering team productivity, performance management, and transitioning from peer to manager.
    • CSM Management: Intensive programme for Customer Success Managers, incorporating best practices from fast-growing SaaS companies.

    16. Salesforce

    Salesforce offers various training programmes and certifications to improve sales onboarding, Salesforce adoption, productivity, and culture. These programmes are delivered through their Trailhead platform and focus on credentials in Salesforce tool proficiency.

    • Focus: CRM skills, sales process management, customer engagement, sales forecasting
    • Format: Online, in-person, virtual instructor-led
    • Audience: Sales professionals, sales managers, business development representatives
    • Length: Varies; self-paced learning to multi-day boot camps
    • Cost: Prices start at $25 / Trailhead user/month

    Salesforce courses include:

    • Salesforce Sales Representative Certification: Covers sales processes, customer research, deal management, pipeline management, and forecasting. This certification is for sales professionals to demonstrate their Salesforce expertise.
    • Trailhead Academy: Offers in-person and virtual classes taught by Salesforce instructors, focusing on various aspects of Salesforce CRM.

    17. Sales Enablement PRO

    Sales Enablement PRO offers certifications and courses to enhance sales enablement professionals’ skills and knowledge. The programmes focus on practical applications, fostering collaboration, and driving measurable business results.

    • Focus: Sales enablement, tools, and techniques
    • Format: Online
    • Audience: Sales enablement professionals, sales trainers, sales managers
    • Length: 20 – 30 minute lessons
    • Cost: Courses start at $49 each

    Here are a few of the certifications available:

    • Sales Enablement Professional: Foundational training for sales enablement
    • Sales Readiness Initiative: Onboarding, training, and coaching best practices and tips for success
    • Sales Guidance Initiative: All about building and executing sales plays

    18. Sales Impact Academy

    Sales Impact Academy provides live 1-1 coaching sessions and online interactive courses designed by industry experts to improve sales performance across all sales roles.

    • Focus: Sales skills, sales leadership, business development, customer success
    • Format: Live coaching and on-demand courses
    • Audience: Account executives, customer success, sales management, sales development
    • Length: Sessions typically last one hour
    • Cost: Contact provider for detailed pricing

    Courses from Sales Impact Academy include:

    • Outbound Prospecting: Focuses on techniques for prospecting and lead generation
    • Customer Success Fundamentals: Teaches best practices for managing customer relationships and ensuring satisfaction

    19. Sales Readiness Group

    Sales Readiness Group offers customised B2B sales training programmes that help sales professionals create new opportunities and close more profitable deals. They provide pre-training consultations, personalised case studies, and a proven selling framework to improve sales effectiveness and performance.

    • Focus: Sales skills, value-driven selling, negotiating, and selling to the C-Suite
    • Format: Virtual, instructor-led, public workshops
    • Audience: Sales professionals, sales managers, business development teams
    • Length: Workshops typically range from 1 to 3 days
    • Cost: Contact provider for pricing

    The most popular programmes include:

    • High-Impact Sales Coaching™: Sales managers learn to be better coaches through a five-step process
    • Comprehensive Selling Skills™: Sales reps learn to align the sales process with how customers buy
    • Selling to Key Executives™: Sales executives learn to position themselves as strategic partners

    20. Sandler Training

    Sandler Training provides training solutions that help salespeople and sales leaders master the Sandler Selling System. Each program uses an interactive four-step approach — Awareness and Knowledge, Application, Skill-Building, and Mastery-Level Habits — to ensure the concepts sink in. 88% of sales professionals who use the Sandler method report an improvement in their sales strategy.

    • Focus: Sales methodologies, behaviour reinforcement
    • Format: Online, instructor-led, assessments, or sales certification
    • Audience: Salespeople, sales managers
    • Length: Varies by programme
    • Cost: Contact provider for pricing

    Here’s what a few of their courses look like:

    • Sales Foundations: Learn the basics of the Sandler Selling System and how it can help your sales team sell more and sell more efficiently.
    • Sales Mastery: Help sales reps become masters of their trade and careers. They will learn best practices, selling strategies, skills, buyer psychology, and success principles to propel them to the next level.
    • Negotiating Mastery: Learn to negotiate the most complex deals.

    21. SPIN Selling Training

    SPIN selling, developed by Huthwaite International, is a question-based and customer-centric selling approach that addresses the customer’s needs through four question types: situation, problem, implication, and need payoff.

    • Focus: Question-based selling, needs analysis, closing techniques
    • Format: Online, on-site, virtual instructor-led training
    • Audience: Sales executives, sales managers, business development manager
    • Length: Workshops typically range from 1 to 2 days
    • Cost: Workshops and courses range from $400-$2,000+. Contact the provider for detailed pricing

    Here are some of the courses they offer:

    • SPIN Selling Essentials: Introduction to the SPIN Selling methodology and its application.
    • SPIN Refresher: A review class for individuals and small teams to get SPIN sellers back on track, including ‘Dealing with Objections’ skills training.
    • Complex Negotiation: Designed to provide skills to understand what is most important in your sales negotiation.

    22. Udemy

    Udemy is a virtual learning platform that offers various sales courses for different skill levels. They offer a curated collection of sales training courses with monthly plans for individuals and businesses.

    • Focus: Sales skills, sales management, customer engagement
    • Format: Online, self-paced
    • Audience: Sales professionals, sales managers, business development teams
    • Length: Varies; typically ranges from a few hours to several weeks
    • Cost: Prices range from $20 to $200 per course

    Here are some of their most popular options:

    • Value-Centric Selling: Learn how to sell the value of what you’re offering.
    • Cold Calling for B2B Sales: Learn how to prospect effectively, reach decision-makers on the phone, and leave compelling voicemails.
    • Sales Management – How to Build a Winning SaaS Sales Team: Learn about industry best practices, onboarding, building a high-performing culture, coaching, and using sales tools.
    • Sales Training: Essential sales skills, strategies, and techniques to sell almost anything.

    23. ValueSelling Associates

    ValueSelling Associates provides interactive training programmes for customer-facing sales professionals from B2B, B2C, and B2G companies to help them uncover and express the value they can provide to buyers. All programmes focus on the ValueSelling Framework® and are tailored to your organisation, industry, client set, and role.

    • Focus: Value-based selling, customer engagement, sales process
    • Format: Online, on-site, virtual instructor-led
    • Audience: Sales professionals, sales managers, business development teams
    • Length: Workshops typically range from 1 to 2 days
    • Cost: Contact provider for detailed pricing

    Here’s a small sampling of their courses:

    • ValueSelling Framework®: Teaches a proven process to engage, qualify, advance, and close sales. It includes hands-on exercises and reinforcement to ensure skills are applied.
    • Vortex Prospecting®: A multi-channel approach to sales prospecting that helps fill the sales funnel reliably.
    • ValueSelling Account Planning: Focuses on identifying high-potential opportunities and growing existing business.
    • Competitive Differentiation: Equips sales teams to create compelling messaging and value propositions.

    24. VantagePoint Performance

    Vantage Point Performance, now part of Imparta, offers high-impact sales training programmes focusing on agility and decision-making in sales processes. Their training emphasises practical application and flexibility through their unique methodologies.

    • Focus: Sales agility, sales management, pipeline coaching
    • Format: Online, on-site classroom, virtual instructor-led
    • Audience: Sales professionals, sales managers, business development teams
    • Length: Workshops typically range from 1 to 3 days
    • Cost: Contact provider for detailed pricing

    Here are their programmes:

    • Core Selling Skills: Helps newer salespeople pick the best sales approach for every customer and situation.
    • Design Thinking for Sales: Sales teams will focus on customer-centricity, trust, and collaboration using the IDEATE model to increase the value created for clients.
    • Creating Client Value: An opportunity management sales training program that equips your salespeople with the strategies, skills, and conversational techniques to guide customers through the need, choose, and worry stages of the sales cycle.

    25. Vengreso

    Vengreso is a well-known sales training company that became a productivity management software company in 2022. They continue to offer their sales training programs on their platform to help sellers and business owners master sales conversations, relationship building, and create a healthy sales pipeline.

    • Focus: Digital selling, social selling, video sales, sales prospecting
    • Format: Online, instructor-led, on-demand training
    • Audience: Sales professionals, sales managers, business development teams
    • Length: Varies; courses typically range from short sessions to multi-week programmes
    • Cost: Varies depending on team size

    Here are a few programmes on Vengreso’s list:

    • LinkedIn Sales Mastery: Teaches teams how to leverage LinkedIn to sell products and services.
    • Modern Sales Mastery: Equips B2B team members with skills to use video effectively in sales pitches.
    • Sales Messaging Mastery: Covers core strategies and theories behind successful sales messaging, whether on emails, LinkedIn Inmails, voicemails, or texts.

    Achieve Sales Success with the Right Sales Training Programme

    There are endless possibilities in sales training programs’ delivery styles, budgets, and skill focuses. This variety ensures that each team’s dynamics are considered, allowing you to avoid being pigeonholed into a single programme. Whether you want to improve confidence in conversations, enhance negotiation skills, or get your team certified in a methodology or framework, plenty of options fit your needs.

    With Highspot, sales teams can build effective sales training programmes and certify sales reps on key knowledge and skills, then—reinforce that knowledge through the same platform. That’s how you boost seller confidence, readiness, and sales performance. Book a demo today!

    By Highspot Team

    The Highspot Team works to create and promote the Highspot sales enablement platform, which gives businesses a powerful sales advantage to engage in more relevant buyer conversations and achieve their revenue goals. Through AI-powered search, analytics, in-context training, guided selling and 50+ integrations, the Highspot platform delivers enterprise-ready sales enablement in a modern design that sales reps and marketers love.

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