Sales Playbook Software: Guide Sellers to Success
Prepare your sales reps with guidance and best practices.
Drive Seller Behaviour Change With Repeatable, Proven Sales Plays
You worked hard to build a winning sales enablement strategy. How do you ensure your sales reps bring it to life in the field?
Enter sales plays.
With Highspot, sales teams and sales enablement teams can quickly build sales playbooks, bundling insights, messaging, value propositions, and training into one on-demand resource for sales managers and sales reps. With real-time data on play usage, you’ll be able to continuously optimise programming, improve execution, and drive action—increasing sales velocity and win rates.
Create More High-Performing Salespeople
Your reps’ job is to drive the sales process forward and create more qualified leads. Why not make it easy for them? Highspot sales plays enable you to package the right knowledge, training, and sales content—helping them be proactive and take challenges head-on.
Give Context for Every Conversation
Use our drag-and-drop sales playbook template builder to elevate sales materials effectively and comprehensively. Pair with Instant Answers, giving sellers bite-sized context as they work.
Coach As You Go
Add sales call recordings and best practices from top performers into your sales plays so all team members know what good looks like when it comes to closing deals.
Infuse Sales Methodologies
Add learning, content, and other sales methodology materials into your sales play with one click, or leverage our 100+ integrations to combine resources with any other sales tools your team depends on.
Measure Progress, Prove Impact
Is your strategy working? With Highspot, you don’t have to guess. Easily track and measure sales play performance, content adoption, and revenue impact against target KPIs and goals. This enables you to continuously analyse and refine playbook content–powering up long-term growth–and prove impact to executive stakeholders.
Track Rep Adoption Metrics
At-a-glance trends show if sales reps are executing sales plays. This helps sales leaders quickly follow up, adjust outreach strategies, and mitigate risk to keep deals on track.
Learn What Engages Buyers
Learn what aspects of your sales strategy resonate with buyers in real-time via Scorecards to improve marketing content, discovery questions, call scripts, email templates, and more.
Quantify Revenue Growth
Sales play and initiative-based scorecards help you prove impact on revenue growth—demonstrating how you’ve made behaviour changes scalable, repeatable, and successful.
Guide Sales Reps in the Flow of Work
No need to have salespeople work in multiple workflows. Highspot promotes recommended sales plays, role-based content, and key actions directly in sales tools they use every day, like Salesforce or Microsoft Dynamics CRM. This empowers your team to adapt quickly to every selling situation whether over email, on social media, or in person.
Enable Sales Reps in Real-Time
Surface relevant resources on-demand based on buyer personas, customer profile, industry, stage in the sales cycle, and more, so sellers can quickly tailor outreach to buyers’ needs and pain points.
Reduce Onboarding and Ramp Time
Use sales playbooks to empower new hires at every level—from account executives to SDRs—helping them quickly master new skills and shrink rep ramp time.
Leverage AI to Suggest Best-Bet Content
Direct sellers to your best sales assets with AI-powered content recommendations that align with your target market.
Seamlessly Integrate With All of Your Favorite Tools
Extend the value of your tech stack and bring sales enablement directly into your sellers’ existing workflow, with Highspot’s ecosystem of 100+ integrations.
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Get More From Your Sales Playbooks
- Easy-to-build sales plays using SmartPage™ technology
- Customise sales play and sales playbook templates
- Visual, insight-driven sales play scorecards
- Integrated CRM workflows and data sync
- Just-in-time knowledge with Copilot Instant Answers
- In-context content and training recommendations
- AI-powered content rankings
- Internal content ratings, reviews, descriptions, and usage labels
By giving reps sales playbooks, you are handing them a guide for success. Sales playbooks organise critical context and content for any selling scenario: launching a new product, speaking to target audiences, rolling out a new sales methodology, or even addressing competition and common objections.
The most effective sales playbooks and plays combine content management, sales plays, training, and onboarding in one place, helping sales professionals land value at every point in the buyer’s journey and meet their sales goals faster.
The goal of sales enablement is to scale sales organisations by replicating behaviours and actions of top performing salespeople across the entire team. But most marketing, enablement, and sales teams have a patchwork system that hasn’t produced desired results. Highspot is the only platform that transforms how you equip, train, and coach sellers to success—helping you confidently improve sales productivity, consistently drive revenue, and unlock your business’s full potential.
Sales plays [are] a single destination for everything sellers need to make an impression. Highspot makes it really easy to deliver the right information to sales.
We found that the people who were most successful were the ones who used the Highspot sales play we built for them.
Reps love the Know, Say, Show framework for Sales Plays because they know exactly what to know and what to say to the customers. Managers love the Scorecards to understand what is being used by the sales team and what customers are engaging with.
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