Summary and Additional Reading

Path to Optimising Your Sales Cycle

Additional Reading

• Best Practices. This article provides pointers to whitepapers, blog posts, eBooks, and webinars covering a variety of sales enablement best practices.
• Fix Your Sales Portal. A sales enablement platform should deliver on these six essentials to make sure that your sales team gets the maximum value from the content you work so hard to create.
• Top 3 Sales Enablement Myths. These three myths fall in to the “tell customers what they want to hear” category but unfortunately will lead to failed projects.