Buyer Engagement: Make Every Experience Count
Equip sales reps to delight buyers and deliver value in every interaction.
Tailor Your Buyer Engagement Strategy to Each Deal
B2B buying is more complex than ever—in fact, 80% of buyers report feeling overwhelmed by the amount of information encountered in the buying journey. In a cluttered sales landscape, your buyers deserve a unique, tailored experience that helps them navigate through the layers of decision-making and buy with confidence.
You can deliver all that and more with Highspot.
Execute a personalized buyer engagement strategy in every deal. Empower your enablement and sales teams to quickly create and share interactive, value-driven digital sales experiences with relevant resources for each buyer. Data-driven insights further reveal which engagement strategies are effective, letting revenue leaders optimize execution at every stage of the sales cycle. With buyer experiences like this, you’ll build stronger connections, accelerate sales cycles and increase revenue.
Empower Every Rep to Deliver Modern Buyer Experiences
With Highspot, you can create personalized, interactive customer experiences in minutes, using templates and AI-powered message generation. Sales reps have full editing capabilities on sales content, allowing them to tailor messaging and deliver value at every touchpoint in the buyer journey.
Curate Content in Digital Sales Rooms
Drag-and-drop editors make it easy to build digital sales rooms, giving your sellers a one-stop shop to customize, collaborate, and share content with decision-makers, driving customer satisfaction.
Share Meeting Recordings and Personalized Video
Let your reps record and share personal introductions, demos, and walk-throughs, or include meeting recordings as follow-ups in digital sales rooms to ensure every stakeholder understands your value.
Collaborate Across Selling and Buying Teams
Connect digital sales rooms to communication tools including Gmail, Outlook, Slack and Microsoft Teams, so your sales team can collaborate with buyers in their preferred workspace.
Move Deals Forward by Landing Value at the Right Time
The stronger the level of engagement, the more likely a buyer will make a purchasing decision. Highspot’s AI and automation generate email copy and recommend the most impactful content for each sales scenario, enabling sellers to confidently create compelling sales pitches that build meaningful relationships with potential customers.
Scale Customer Engagement Strategies
Do more of what works with buyer engagement templates that help sales reps consistently communicate your key initiatives, including product launches, competitive differentiation and more.
Personalize Sales Content
Generate, edit, and customize on-brand, compliant slide decks, PDFs, and more directly within Highspot, ensuring your sales reps always share relevant content with buyers.
Engage Everywhere
Seamlessly sync sales efforts across LinkedIn, email, sales engagement platforms, and your CRM, including Salesforce and Microsoft Dynamics, so sales reps can engage buyers wherever they are.
Gain Unparalleled Visibility Into the Entire Customer Journey
Give your buyers the customized experiences they crave, while measuring what works. Highspot captures buyer engagement metrics across every touchpoint, from email opens, to time spent reading a brochure. Now, you can see which initiatives and sales and marketing strategies are resonating with buyers—and driving revenue.
Track Buyer Behavior
Get real-time insights into buyer activity including content views, linger time, email opens, downloads, and shares to help you improve the sales process and create better customer relationships.
Optimize Your Outcomes
Build nimble, responsive sales strategies with patented AI that automatically connects buyer engagement metrics to associated CRM records for a 360-degree view of every customer.
Put Insights to Work
Surface engagement insights to address changes in decision-making and iterate on your go-to-market approach: scaling production of top-performing messaging, content, and templates.
Seamlessly Integrate With All of Your Favorite Tools
Extend the value of your tech stack and bring sales enablement directly into your reps’ existing workflow, with Highspot’s ecosystem of 100+ integrations.
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Build Experiences That Capture and Keep Buyers’ Attention
- Drag-and-drop Digital Sales Room designer for easy customization
- Presentation-building tool to create custom decks
- AI to generate tailored buyer engagement messages
- In-app video recording and inline videos
- Recorded meeting viewer to share key conversations
- Slack and Teams for bi-directional communication
- On-demand buyer behavior tracking for follow-up
- Sync buyer activity and engagement data to CRM records with one-click integrations to email, social media, sales engagement platforms, and CRM
Buyer engagement encompasses every seller interaction with a potential customer, from prospecting to close. The goal of buyer engagement is to enable sellers to make sense of the complex buying journey and take proactive actions that resolve issues before they lead to avoidable losses.
Tackling customer engagement strategies, change management, and mastering scale requires a sales enablement tool to streamline approaches across messaging, content, onboarding, training and coaching. Having all functions and data in one place gives reps the ability to have productive sales calls earlier in the funnel.
The goal of sales enablement is to scale sales organizations by replicating behaviors and actions of top performing sales reps across the entire team. But most sales, enablement, and marketing teams have a patchwork system that hasn’t produced desired results. Highspot is the only platform that brings rigor to how you equip, train, and coach reps to success—helping you confidently improve sales productivity, consistently drive revenue, and unlock your business’ full potential.
We have over a million dollars of revenue we’ve already tracked with Highspot and are now able to help our Sales Leaders understand what’s resonating in the market.
Highspot is at the core of understanding how content is being used and how our customers are engaging with it. We’re able to measure which sales activity is driving revenue.
Our sales teams are able to access our most recent messages and pitch decks and use that material to close deals faster. We want our sales team to be as efficient as possible and Highspot helps us do that.
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