Sales Content Management: Boost Adoption. Prove Content ROI.
Equip sales reps with the right content to engage and convert buyers.
Arm Sellers With Up-To-Date, Relevant Content at Their Fingertips
Enablement and marketing teams spend time, energy, and budget building content for salespeople. But when sellers don’t use those assets—or can’t find them—all that effort goes to waste.
There’s a better way.
With Highspot, you can upload, organize, merchandise, and centralize content—supported by AI— within a single sales enablement platform that sellers can easily navigate. Now, sales teams can quickly personalize and share content with buyers, and marketers can track key metrics on internal and external performance—enabling you to optimize your content strategy.
Serve up the Most Effective Sales Content, Fast
Content chaos is a thing of the past. With Highspot’s effective content management platform, your team no longer has to wade through multiple, disorganized libraries to find the right sales enablement content. Instead, everything they need to engage buyers is stored in a single source of truth. Now, finding and pitching sales collateral—and winning buyers over—is easier than ever.
Powerful Content Search
AI-powered search helps reps browse, filter, and ask questions to find the right resources for buyer personas, stages of the sales cycle, geo-location, selling scenarios, and more.
Accelerate Content Creation
Help sales reps find content assets and build tailored presentations fast by curating personalized browsing experiences, using our SmartPage technology or suggesting top-performing content with AI.
Align Content to Buyer Journeys
Ensure reps use the most effective pieces of content by surfacing content alongside AI-powered contextual descriptions, how-to-use guidance, related training, and reviews from peers.
Create a Single Source of Truth
When your sales assets are scattered across disparate systems, it slows down sales processes, reps—and their ability to close more deals. Highspot makes it easier than ever to organize, manage, and govern marketing collateral, so your team has the best sales assets to engage buyers in person, over email, on social media, or in the field.
Sync Content Across Systems
Supercharge sales outreach and nix inefficient admin processes by synchronizing content and metadata from existing content repositories or DAMs into our centralized, managed locations called Spots.
Streamline Content Organization
Simplify how you organize and showcase collections of content by aligning to specific selling scenarios or buyer needs, making it easier for your entire sales force to find what they need.
Analyze Impact in Real Time
Optimize your content creation strategy with real-time dashboards and reports that reveal how sellers use content, whether or not it influences deals, and which types of content drive sales engagement.
Master Content Governance, Eliminate Surprise Problems
Out-of-date decks? Off brand messaging? With Highspot, you never have to worry about the status of your sales materials. Our sales content management tool is equipped with robust content governance tools, powered by generative AI, that allow all stakeholders to maintain brand consistency, and ensure assets are compliant, up-to-date, and ready for buyers.
Streamline Content Management Rules
Control what gets published, how it’s shared or customized, and require contextual details with content approval workflows, advanced audit trail functionality, and centrally managed policies.
Audit Content in Bulk
Use governance reports and insights to identify content that needs to be updated or archived. Then, take follow-up action directly within the report to audit and organize your content environment.
Scale Governance with Generative AI
With a couple of clicks, Highspot Copilot helps you organize content items and generate content descriptions to expedite governance and ensure every item has critical metadata.
Seamlessly Integrate With All of Your Favorite Tools
With more than 100 integrations, you can extend the value of your tech stack and bring Highspot’s sales enablement tool directly into your workflows.
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Stop Content Chaos. Start Increasing Win Rates.
- Quick content curation with your branded domain and style in Spots
- Intelligent AI-powered search, browse, and filter
- Robust role-based permissions, homepages, and custom views
- AI-powered content governance and content descriptions
- Rules-based content recommendations within your CRM workflow
- Usage policy enforcement and content approvals
- Scale content audits with bulk actions
- Dashboards for real-time content engagement ROI
It’s noted that 70% of B2B sales content goes unused, resulting in wasted time and resources. Sales content management tools ensure all content has an opportunity to be seen and utilized by sales. But, to take sales asset management a step further and align it to sales motions, and measure effectiveness—you need a sales enablement strategy.
The most effective strategies are implemented with sales enablement, the all-in-one solution that equips revenue teams with the right sales content, playbooks, sales training and onboarding, and metrics. A platform is the secret to unlocking sales performance and productivity, delivering an increase in content usage by reps with visibility into what types of content drive business results. This helps product and content marketing teams focus on creating high-value sales materials like white papers and pricing sheets, that drive more effective buyer interactions and ROI.
The goal of sales enablement is to scale sales organizations by replicating behaviors and actions of top-performing sales reps across all team members. But most marketing, enablement, and sales teams have a patchwork system that hasn’t produced desired results. Highspot is the only platform that brings rigor to how you equip, train, and coach reps to success—helping you confidently improve sales productivity, consistently drive revenue, and unlock your business’s full potential.
We used a CMS to house our content, but struggled with version control and updated content. Highspot aligns us with marketing, allowing reps to find and send relevant content to buyers.
Highspot is at the core of understanding how content is being used and how our customers are engaging with it. We’re able to measure which sales activity is driving revenue.
Highspot has helped us win many deals, giving reps the materials they need to have higher quality conversation. Highspot is absolutely mission critical for the organization.
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