State of Sales Enablement Report 2022

Over the last year, organizations have faced significant obstacles with the way they operate, including permanent virtual work, new buyer expectations, intensified competition, and a potential economic downturn.

These challenges require companies to continue to appeal to buyers’ current needs, encourage sellers to grow their capabilities, and maximize revenue with limited resources. With sales enablement, revenue teams can feel empowered to satisfy the needs of prospects and customers and achieve consistently high performance.

In the eighth annual research report, State of Sales Enablement Report 2022, you will learn how to:

  • Arm Reps to Personalize Buyer Experiences: Enablement can aid sales teams in supplying reps with tailored content, guiding them with plays, and streamlining processes to create a seamless buying experience.
  • Prepare Reps for Sustained Success: Training and coaching programs will help you prepare your sales reps to achieve success and achieve business objectives.
  • Prove Impact to Solidify Enablement’s Value: By providing data-driven insights to measure the success of their initiatives against core business priorities, enablement can drive visible value and alignment across the organization.

Download the report today to learn how sales enablement can level up its efforts to create more value for the business and solidify its role in the organization.

Related Resources

Episode 92: Winning Leadership Buy-In for Enablement Success
Enablement Strategy
Episode 92: Winning Leadership Buy-In for Enablement Success
Anna Borbotko, sales enablement lead for B2B at TomTom, shares how she aligns stakeholders and gains buy-in to drive transformation.
Episode 91: Helping Reps Effectively Navigate an Acquisition
Enablement Strategy
Episode 91: Helping Reps Effectively Navigate an Acquisition
Lizzy Goldstein, sales enablement manager, shares how she builds an enablement strategy, empowering reps successfully through an acquisition.
Webinar: Top Ways to Reinforce Consistent Performance
Enablement Strategy
Webinar: Top Ways to Reinforce Consistent Performance
Watch our on-demand webinar with Forrester to learn how to effectively measure and reinforce consistent performance within your organization to drive success.