The Value of Strategic Enablement

Strategic enablement enables you to accelerate sales productivity and requires a dedicated framework outlining what you want reps to change, equipping them with the right resources, training them to engage today’s buyers, and coaching them to demonstrate winning behaviors. Insights in this report were collected from a study of 500 sales managers, customer success managers, sales enablement professionals, and product marketing professionals. This report will:

  • Break down what strategic enablement means
  • Walk you through the framework to help you think about enacting strategic enablement
  • Reveal what’s important to consider to drive more impact for your business

Download the report today to learn why strategic enablement is important and how the Strategic Enablement Framework can help your team enact change in your organizations.

Related Resources

Episode 92: Winning Leadership Buy-In for Enablement Success
Enablement Strategy
Episode 92: Winning Leadership Buy-In for Enablement Success
Anna Borbotko, sales enablement lead for B2B at TomTom, shares how she aligns stakeholders and gains buy-in to drive transformation.
Episode 91: Helping Reps Effectively Navigate an Acquisition
Enablement Strategy
Episode 91: Helping Reps Effectively Navigate an Acquisition
Lizzy Goldstein, sales enablement manager, shares how she builds an enablement strategy, empowering reps successfully through an acquisition.
Webinar: Top Ways to Reinforce Consistent Performance
Enablement Strategy
Webinar: Top Ways to Reinforce Consistent Performance
Watch our on-demand webinar with Forrester to learn how to effectively measure and reinforce consistent performance within your organization to drive success.